GoDaddy DreamHost Bluehost InMotion SiteGround Prominently display a clear description of your business It is important to let people know who you are and what you do right away so they don’t feel confused when they visit your small business website. Make sure your main homepage banner (also known as a “hero image”) and subsequent banners are visual representations of your services, and also that you have an introductory text blurb near the top of the page that describes who you are and what you do. Additionally, make sure both your main and footer navigation menus have "About Us" page links easily accessible so people can click them and read more about your business in depth. Implement the best content management system A content management system (CMS) is a software program or application that is used to create and manage digital content. A good CMS will help you maintain your site, and you don’t need much technical knowledge to use it. You should choose a CMS that is designed for your unique needs; different systems are used for different reasons, such as user-friendliness, extensibility, and budget.
The following are some popular systems with descriptions of their strengths and weaknesses. WordPress: WordPress is the world’s most popular CMS. It has a vast, active support community and many useful plugins to extend the functionality of your site. (And if you cannot find a plugin that does what you want, it is easy to find a WordPress developer who can make one for you!) WordPress is also free and relatively simple to install. Most website developers are familiar with it so it is not hard to find an individual or agency that can work on your site. I normally recommend that small businesses use WordPress to create their websites, due to its flexibility and extensibility. It must be noted, however, that WordPress's biggest weakness is security—because it is so popular, hackers target it the most. Your WordPress site needs to be regularly maintained and secured so it is not hacked. Also, it is difficult to secure every single third-party plugin, so keeping your WordPress site secure must be an ongoing commitment through various best practices (checking to see if your plugins have been updated within the past few months, making sure it is a plugin provided in the official WordPress repository, deleting unused plugins immediately, etc.).
Drupal: Drupal is another popular CMS. It offers many of the same benefits as WordPress, including flexibility, ease of use, and a large support community. Notably it is a more secure CMS than WordPress (safer from malicious activity); however, it doesn’t have as many plugin or theme options, which makes it less extensible. For many years, the White House website (Whitehouse.gov) was run with Drupal, but has since switched to WordPress, which it still uses today. Joomla!: Another popular CMS is Joomla! Out of the box, it has better SEO, security, and multilingual capabilities than WordPress; however, with the help of a few plugins, WordPress surpasses Joomla!’s capabilities. Squarespace: Squarespace is a service you subscribe to monthly or annually that makes website and blog creation an easy “drag and drop” experience. It includes website design, development, software maintenance, metrics, domain name with annual purchase, SSL security, 24/7 support, and unlimited bandwidth and storage hosting all in one package. It is especially suitable for creatives and provides you with top-notch design templates. If you are on a tight budget, need a simple and beautiful site, but cannot afford a website designer, this is a great service for you. There is a much smaller learning curve with Squarespace than with WordPress, Drupal, and Joomla!, but it doesn’t have nearly as many extensibility options. However, if you have little or no technical knowledge and are looking for a quick and easy way to put up a website, Squarespace is an excellent option for you.
Wix: Wix is very similar to Squarespace, but it is a bit more user-friendly. It offers a monthly, but not annual, subscription and includes similar features. Wix is also a drag-and-drop builder—you can freely drag and drop elements anywhere on the page; in comparison, Squarespace is more structured in where you can drag and drop on the page. The learning curve to using Wix is even shorter than Squarespace, so if you need to publish a site quickly, this may be your best option. Wix has a lot more templates than Squarespace to choose from, but once you choose a template, you must stick with it or be forced to completely rebuild your site. With Squarespace, you can change your template anytime without having to rebuild the entire site. Choose a good e-commerce platform If you plan on selling goods and/or services through your website, you will need the right technology to do so. (If you do not currently sell anything, you may want to consider doing so since e-commerce could potentially increase your profits.) If you decide to allow users to financially transact with you online, you will need to choose the right platform for your business model. Here are some popular small business e-commerce platforms:
WooCommerce: WooCommerce is one of the world’s most popular e-commerce platforms—it can turn your WordPress website into an online store. Like WordPress, there are many plugins available, and it attaches to WordPress, which makes it extremely flexible. There are many free and premium themes pre-built for WooCommerce. (As a rule, it is better to use a premium theme from a reputable developer because it will offer better security and support.) If you are not tech-savvy, you will most likely need a WordPress developer to help you set it up and use it. WooCommerce also offers a very high amount of capabilities and scalability that your small business might need. Shopify: Shopify is a cloud based e-commerce platform that allows you to create and customize an online store, and to manage products, inventory, payments, and shipping. It is not a WordPress extension like WooCommerce—it is a standalone platform that is hosted on the Shopify server—so if you have a main website, your e-commerce site would technically be separate from that. You can link to your Shopify account from your regular website built with WordPress, Drupal, Wix, etc., unless your main website has a Shopify integration plugin. Features include unlimited products, unlimited bandwidth, fraud analysis, discount codes, reports, and much more. The key benefits of Shopify are that you do not need a developer to set up a store, and everything on the backend is already set up for you when you subscribe. The downside is you do not have as much control or flexibility over your store as you would with WooCommerce.
WIX templatesShopify Plus: Shopify Plus is Shopify, but with a higher level of customization, more staff accounts, and international e-commerce options. It also has a higher level of support. However, all of this obviously comes with a higher subscription cost, and it still does not have all the flexibility and customization abilities as WooCommerce. Business Squarespace: Squarespace has an e-commerce subscription option, so if you chose Squarespace to build your site and have very simple e-commerce needs, you can choose this route. Business Squarespace charges a transaction fee, but this can be bypassed by upgrading your subscription to a basic online store. It includes a free domain, SSL security, SEO, abandoned cart recovery, discounts, real-time carrier shipping, and more. However, it has been noted it is not as user-friendly as Shopify. And like Shopify, it is simply not as flexible as WooCommerce. Wix: Wix actually has a Shopify extension which is very user friendly. You will have to upgrade your Wix account and subscribe to Shopify in order to use it.
GoDaddy Online Store: GoDaddy has a relatively new e-commerce standalone subscription platform that is relatively easy to set up and use. Very little technical knowledge is required to launch your shop with GoDaddy Online Store. The templates are simple and clean, and somewhat customizable. Features include marketing and SEO tools, social media integration, appointment booking, SSL security, rapid page loading, and more. Other Articles From AllBusiness.com: The Complete 35-Step Guide for Entrepreneurs Starting a Business 25 Frequently Asked Questions on Starting a Business 50 Questions Angel Investors Will Ask Entrepreneurs 17 Key Lessons for Entrepreneurs Starting a Business Create an interesting, memorable, and engaging website user interface Make sure your small business website interface leaves a positive impression that drives results. You can do so by implementing the following suggestions: